Note: This is a sponsored post.
One of the biggest challenges facing bloggers is getting your readers to click the links you want them to click. For example, I can post a link to a site and say that it’s the best thing that I’ve ever seen. I might even quote a bit of the site in a post. However, only one or two people will actually click on that link. If you take the number of people who click on a link and divide that by the total number of visitors to your site, you get a Click Through Rate, abbreviated to CTR in the business. For most sites and advertisers, a CTR of 0.5-2% is considered good. If it’s higher, then you must be doing something right.
PayPerPost falls into that group of advertisers doing things right. They’ve done a study and it has shown that, on average, sponsored posts have a 10.545% CTR. If you think of that in sheer numbers, that means that if your site has 1000 visitors, 105 of them will likely click on a link in an sponsored post. Of course, there are some posts and sponsors that do better and some that do worse, but to have a 10.545% average is amazing.