This week’s Tuesday Think Tank came as the result of a request from Julie, who had some questions about Technorati and why her ranking has been changing recently. If you have something you want to have covered in a future Tuesday Think Tank, we always are willing to take suggestions; all you need to do is send an email to either myself or to Snoskred, and we will tackle your topic on a future Tuesday.
There really isn’t a lot to explain technically when it comes to Technorati. The biggest thing is basically an explanation of how it all works.
Technorati is most often considered the way to gauge a blog’s popularity. It works by counting both the number of blogs that it finds with links to your blog, and also the actual number of pages that link to your blog.
There are three different numbers that come as a result of Technorati’s counting - Authority, Rank, and Reactions.
Authority and Rank are intertwined, one based on the other. Authority is simply the total number of blogs that have linked to your site, or to a page on your blog. In other words, no matter how many links a particular site may have to you, it will only count as one authority point. Rank is derived from authority and is simply where your blog’s authority ranks among all blogs they have listed.
When you start a blog, it starts with an authority of 0 and a rank of somewhere around 8 million. As blogs start to link to you, the numbers do improve; however, to get into the top 100 blogs by Authority, you’ll have to have close to 4,000 different blogs linking to you. To get into the top 100,000 (which would have gotten you a nice graph in the past, but recent changes have seen the dropping of that graph), you would need an authority of around 60.
The most important thing to know is that authority and rank are not permanent numbers; of course you do want them to improve over time, but after a while, specifically six months, they may begin to go down. The simple reason for this is that links listed on Technorati “expire” after that amount of time. While I’m not an expert in Technorati, the main reason would be that some of the links might be in posts, or they might be temporary links which go away (for example recent comments lists on dofollow blogs).
Reactions are simply all the links that go back to your blog. This includes links in blogs’ links lists, links within posts, and links that come from other methods of linking, such as from the dofollow blogs.