The Ups (and Downs) of Technorati

This week’s Tuesday Think Tank came as the result of a request from Julie, who had some questions about Technorati and why her ranking has been changing recently. If you have something you want to have covered in a future Tuesday Think Tank, we always are willing to take suggestions; all you need to do is send an email to either myself or to Snoskred, and we will tackle your topic on a future Tuesday. 🙂

There really isn’t a lot to explain technically when it comes to Technorati. The biggest thing is basically an explanation of how it all works.

Technorati is most often considered the way to gauge a blog’s popularity. It works by counting both the number of blogs that it finds with links to your blog, and also the actual number of pages that link to your blog.

There are three different numbers that come as a result of Technorati’s counting – Authority, Rank, and Reactions.

Authority and Rank are intertwined, one based on the other. Authority is simply the total number of blogs that have linked to your site, or to a page on your blog. In other words, no matter how many links a particular site may have to you, it will only count as one authority point. Rank is derived from authority and is simply where your blog’s authority ranks among all blogs they have listed.

When you start a blog, it starts with an authority of 0 and a rank of somewhere around 8 million. As blogs start to link to you, the numbers do improve; however, to get into the top 100 blogs by Authority, you’ll have to have close to 4,000 different blogs linking to you. To get into the top 100,000 (which would have gotten you a nice graph in the past, but recent changes have seen the dropping of that graph), you would need an authority of around 60.

The most important thing to know is that authority and rank are not permanent numbers; of course you do want them to improve over time, but after a while, specifically six months, they may begin to go down. The simple reason for this is that links listed on Technorati “expire” after that amount of time. While I’m not an expert in Technorati, the main reason would be that some of the links might be in posts, or they might be temporary links which go away (for example recent comments lists on dofollow blogs).

Reactions are simply all the links that go back to your blog. This includes links in blogs’ links lists, links within posts, and links that come from other methods of linking, such as from the dofollow blogs.

If you want to see the daily “performance” of your blog’s reaction, you can check out an image like this –

– which shows you the links over the last X days. The address to use is the following –

9 thoughts on “The Ups (and Downs) of Technorati

  1. Shaun – Thanks! However, I don’t see the page listed on Stumbleupon, and I haven’t had anyone coming by from stumbles. 🙁

    Julie – You’re welcome! 🙂

    Thanks y’all. 😉

  2. Thanks for discussion about Technorati’s authority calculations! We actually recommended that folks claim their blog on Technorati and ping us at the Technorati ping page. This will raise the priority of processing your update notification (unfortunately, we have to dedicate a lot of resources to filtering out spam pings and prioritization is one aspect of that). Pinging through 3rd party services has proven to be unreliable, so we recommend that folks stick to pinging us directly first.

    And yes, sooner or later, these “link train” deals are counter productive. We recommend that folks build their audience organically (basic stuff: read and comment on other blogs, link to other blogs posts conversationally, post often with original content on your blog, tag posts with contextually relevant tags, etc).

    Thanks again for the great post!


  3. Ian – I usually ping manually, but generally I use ping-o-matic for my pings, and it seems to do quite well for me. However, I do agree with using the ping page as a great way to get attention from your servers.

    Thanks for stopping by and commenting! 🙂

  4. I found your site on problogger, this was a great post.

    I’m one of those people who refuse to trade links with someone just to increase my authority… which is why I’m certain my rank will be low for a while..

    Great site though…

  5. Thanks for this. I have continued to be frustrated with Technorati and actually am cultivating a theory that the more you complain on their forums, the more sharply your numbers decline. 🙂

    My numbers have severely tanked which is a huge source of annoyance to me because I feel like I’ve worked really hard to build community in my blog.

    Oh well, probably just time to let it go!

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