The Aldi Pattern

Follow me here. I promise the title will make sense later on. There’s definitely a pattern to this stuff which will be quite apparent 🙂

This all starts with a comment that I made over at Snoskred’s place regarding brand names for Aldi products. Apparently Aldi use the brand name of Manhattan over in Australia…of course, everyone knows Philadelphia, but do you know Happy Farms?

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Unless you shop at Aldi, you don’t. 🙂

And if you have an Aldi near to you, it’s well worth checking out if you’re interested in saving money – which last I checked, everyone is (I’m assuming people like Warren Buffett and Bill Gates may not be, but they are probably spendthrifts). There are stores that have very competitive prices to Aldi, but none are as prevalent as the German store.

As you can see in the picture above, the Colby Jack cheese (Happy Farms brand) is $1.89/8oz (225g +2g) – typically for name brand cheeses like Kraft, it’ll be at least a dollar more, so the savings are very clear.

How can Aldi do it? Private Labelling of products. That’s why we have things like –

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Savoritz Cheese Crackers instead of Cheez-Its (12.4oz @ Wal-Mart for $2.88). Fancy something sweet? How about these…

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Benton’s Vanilla Wafers (these are actually vanilla-creme filled wafer cookies, not to be confused with Nilla wafers, of which the Benton’s brand covers).

There are more sweets, but as you go along, there’s one pattern beginning…each category has its own brand name. Here are just a few examples in this picture of items that I have in my kitchen –

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We have the following brands in this photo –

  • Boulder – Plastic wrap and other food storage such as plastic bags
  • L’Oven Fresh – Breads from traditional sliced white to hot dog and hamburger buns
  • Lunch Mate – Literally anything you would chuck into a school or work lunch…lunch meats, fruit cups, etc.
  • Casa Mamita (little mother’s house) – Some of the Mexican range, but now there is also Puebla Linda (pretty town) in the range
  • Sweet Harvest – canned fruits in sauce
  • Reggano – Run-of-the mill pasta. Speciality pastas will fall under the Priano brand usually
  • Baker’s Choice – Puddings, cake mixes, flour, chocolate chips – all of your baking supplies 🙂
  • Fit&Active – This is the name that Aldi use as a catch-all for anything in their healthier range of foods (low-fat, low sodium, etc.)
  • Countryside Creamery – Butter, margarine, spreads fall
  • Happy Harvest – Canned and easy-to-prepare vegetables (the sweet corn in the picture can be made in the microwave in about 30-45 seconds and serves 1)
  • Chef’s Cupboard – Coatings for fried foods – breadcrumbs, stuffings, easy side dishes like instant mashed potatoes

Take special note of the bottom three…notice anything peculiar about them? Aldi accepts the active adoption of alliteration when assigning aliases.

Here’s some more alliteration –

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There is one other brand that deserves a quick mention, mostly because it’s one that will appear from time to time as a way to prevent homesickness for Aldi (specifically Aldi Süd, but Aldi Nord operates here too…and it’s actually the same company!)…Deutsche Kuche – this is pork Schnitzel, but they will have traditional German bratwurst, pretzels in a can, and other German goodies available from time to time….all of it made in Germany 🙂

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So…are there any particular brands that you like to buy, or are you more into saving money and picking up a high-quality substitute under a non-brand name?

2 thoughts on “The Aldi Pattern

  1. We get specially selected here as well, but that is the *only* one that I can see which arrives here as well!

    I am actually about to send Aldi a note, saying they should put an Aussie flag on or next to the price signs for stuff made in Australia. There is a lot of those appearing just lately. 🙂

  2. Hmm…now I’ll have to check the Licorice bites that the have…I seem to think that they may just have the Australian flag on them…

    Either I’m thinking of the Aldi ones or the Darrell Lea ones which are in just about every store here 😉

    Though I’d rather have the green and gold kangaroo triangle on my Australian-made products 🙂

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